Tom Pace | Up close and personal

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Tom Pace is a results-driven sales professional with a proven track record of generating significant revenue and developing innovative strategies in the ophthalmic and medical communication industries. As Director of Strategic Initiatives at the American Society of Cataract & Refractive Surgeons, he spearheaded new revenue streams, including educational symposia, media, and advertising, and secured over $1 million annually through multimillion-dollar grants. At Advanstar Communications, he consistently exceeded sales targets for Ophthalmology Times, expanded market share, and successfully launched a Latin American edition. Earlier, he launched and sold the Medical News Network (MNN), an interactive platform for Primary Care Physicians, showcasing his ability to drive success across diverse markets.

Tom Pace has extensive publishing experience, specializing in driving growth and innovation across print and digital platforms in the medical and ophthalmic industries. As Director of Strategic Initiatives at the American Society of Cataract & Refractive Surgeons, he launched the first EyeWorld CME Symposia Program and oversaw the development of educational supplements, electronic media, and advertising, creating new revenue streams and establishing the publication as a leader in its field. At Advanstar Communications, he managed over 200 issues of Ophthalmology Times, consistently exceeding sales goals, expanding market share, and successfully introducing a Latin American edition. His expertise lies in combining strategic vision with creative execution to elevate publications and maximize impact.

Tom Pace brings extensive video production expertise as the leader of Bullseye Media Solutions, a company he founded in 2007 that specializes in creating compelling content for key opinion leaders, medical associations, and doctors in the eye care industry. He has managed full-scale productions such as Hotel TV, Convention TV, and Bus TV for prestigious organizations like the American Academy of Ophthalmology and the American Society of Cataract and Refractive Surgeons, while also driving revenue by securing advertising from exhibitors. His work includes producing diverse corporate video segments such as testimonials, product instruction, live surgeries, live streaming, promotional commercials, and roundtable discussions. Additionally, he launched Eye News TV, a groundbreaking platform for the eye care market, delivering impactful video content for training, communication, and patient education.